About
Built in Melbourne. Run on its own tools.
Formosa AI is an Australian AI company founded by Zeal Hsu. We build practical AI for the businesses that keep Australia running — clinics, trades, retailers, studios.
Our operating principle is simple: we are our own first customer.
Every system we sell runs inside Formosa AI first — starting with addEASE, the booking assistant answering this very site. Real edge cases, found on our own time, not yours.
“I started Formosa AI because the businesses that keep Australia running deserve the same tools the big players use — without the jargon, the lock-in, or the surprise invoices. So we build practical systems, run them on our own business first, and only sell what genuinely saves us time.”
What we're building
One product, built and running: addEASE, our AI booking assistant. It's the same assistant answering the chat on this site — we run our own company on it before we sell it to you.
See addEASEThe longer mission
Using practical AI to build resilient small businesses and resilient communities — in Australia, and eventually across the Asia-Pacific. We believe know-how should live with the business that earned it, and that your data should stay as close to home as the work allows. That shapes how we build everything.